Privacy Policy for Dr. Nik Sahdev - Cosmetic & General Dentistry

At Dr. Nik Sahdev - Cosmetic & General Dentistry (“we,” “our,” or “us”), your privacy is extremely important. This Privacy Policy outlines how we collect, use, and protect your personal information in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and Facebook’s advertising policies.

1. Who We Are

Dr. Nik Sahdev provides dental services including general dentistry, cosmetic dentistry, and specialist treatments from our clinics in North and South Liverpool.

Contact Details:
Dr. Nik Sahdev
Email: nik@liverpooldentalexpert.co.uk
Phone: +447535647261

2. What Information We Collect

When you engage with us — whether via our website, Facebook lead forms, appointment bookings, or online ads — we may collect the following personal data:

  • Name

  • Email address

  • Phone number

  • Address/postcode (if provided)

  • Information relevant to your enquiry (e.g. dental concerns, service interest)

  • Marketing preferences

  • IP address and browser/device details (via cookies)

3. How We Collect Your Data

We may collect your personal information in the following ways:

  • Directly from you when you fill out a form (online or in-person)

  • Via Facebook or Instagram lead ads

  • Through our website contact form or booking system

  • When you interact with our emails or ads

  • Through cookies or analytics tools

4. How We Use Your Information

Your personal data is used for the following lawful purposes:

  • To respond to your enquiry or request

  • To provide relevant information about our dental services

  • To book and confirm appointments

  • To send updates, reminders, and occasional marketing (if opted in)

  • To analyse and improve our website and advertising campaigns

  • To comply with our legal and regulatory obligations

We do not sell your data or share it with any unrelated third parties.

5. Marketing & Facebook Advertising

We may use your information to show you relevant ads on Facebook, Instagram, or other Meta platforms. This is done using:

  • Facebook Custom Audiences (using hashed email or phone numbers)

  • Facebook Pixel and other tracking tools (for website visitors)

You will only be added to email/SMS marketing lists if you have given explicit consent. You can opt out at any time using the unsubscribe link or by contacting us directly.

6. Sharing Your Data

We only share your personal data with trusted third-party providers, such as:

  • Email/SMS platforms (e.g. GHL)

  • Booking or CRM systems

  • Facebook/Meta platforms (for advertising purposes only)

  • IT and analytics service providers

All third-party providers are GDPR-compliant and only process your data on our instruction.

7. How We Protect Your Data

We take data protection seriously and have implemented physical, digital, and procedural safeguards, including:

  • Secure data storage

  • SSL encryption on our website

  • Access controls for staff

  • Regular data protection training

8. Your Rights Under GDPR

You have the right to:

  • Access your data

  • Request correction of inaccurate data

  • Request erasure of your data

  • Object to processing or marketing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at [Insert email].

9. Cookies and Analytics

We use cookies to enhance your experience, track usage, and personalise ads. You can manage cookie preferences via your browser settings. For detailed info, see our [Cookie Policy] (link to separate cookie policy if available).

10. Retention Period

We retain your data only for as long as necessary to fulfil the purposes we collected it for — including legal, accounting, or reporting requirements. For marketing contacts, data is retained for a maximum of 2 years from the last interaction unless opted out sooner.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on our website, and the revised version will be effective immediately upon publication.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact me:

Dr. Nik Sahdev
Email: nik@liverpooldentalexpert.co.uk
Phone: +447535647261